Ambarish Mitra is the CEO and co-founder of Blippar, the leading augmented reality browser using artificial intelligence and computer vision to give people more from the world they see. Blippar was ranked the 9th most disruptive company in the world by CNBC Disruptor 50 in 2016.

Mitra has grown Blippar from 3 co-founders to over 200 employees in 10 offices as well as acquiring AR giant Layar in 2014.

Mitra is a serial entrepreneur who started his tech career in 1997 as a 17 year old high school drop-out who became a female empowerment entrepreneur by starting a web portal. Mitra is also an active private investor in the field of AR, AI and Genomics.

With a vision to create the ultimate augmented reality browser by recognising everything in the physical world, Mitra has been widely recognised for his unconventional business thinking and people-first philosophical approach to management. In 2016, Mitra was named UK Entrepreneur of the Year by Ernst & Young and was named a Young Global Leader by the World Economic Forum in 2017.