Cheryl Goh is the Group Vice President of Marketing for MyTeksi (known as GrabTaxi regionally), a regional on-demand mobile transportation app that aims to solve the social dilemma faced by commuters by using a smartphone application to match drivers to passengers. Cheryl has spent a decade in the digital space, mostly in technology companies like MOL Global, Friendster and now GrabTaxi. She has a profound understanding of digital audiences and enjoys building businesses around them. She’s an avid underwater photographer and considers herself a true Gen Y.