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James Kerr is a bestselling author, speaker and business consultant specialising in defining, designing and delivering change for leaders of world-class teams and organisations. His latest book, Legacy, reveals 15 leadership lessons from the All Blacks, the world's most successful sporting team. His key message is that 'higher purpose leads to higher performance' and that successful change begins with a values-based, vision-led, purpose driven mindset - and ends without it.


In Legacy, Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?




'If you read only one leadership book in your life, make it this one. Brilliant'
Kevin Roberts - Global CEO of Saatchi & Saatchi


'Beautifully written, wonderfully observed, true to the bone. This book is both intelligent and insightful: the perfect 'how-to' manual for effective leadership. Read it.'
Anton Oliver - former All Blacks captain


'It's a very good book. It’s about leadership, based on the principles the All Blacks have used in their culture and their identity, and some of the values they live by.
Stuart Lancaster - former England rugby coach


'Absolutely incredible. A brilliant set of stories, brilliantly told.'
Sir Lockwood Smith - NZ High Commissioner to London


'This is one of the best connection books I have ever read. It evokes great visual and kinesthetic emotions. I get why the All Black get it.'
John Bracewell - former NZ Cricket Coach


'Unusually persuasive'
The Independent


The Irish Independent


Bloomberg TV


The Daily Telegraph


'A fantastic book'
The Irish Examiner





'It is the second time I have seen James and the messages that he is able to convey using the examples from the All Blacks are extremely powerful and transferrable into the business environment. The session went down very well with the team.' 
Head of Telecoms, Post Office


"James was a delight to work from an event organisers point of view and he gave our members a fascinating insight into the culture of the world’s most successful sporting team. The parallels drawn between leadership in sport and business where both insightful and inspirational and the event feedback we received was exceptional: “just about the best event I have attended”, “one of the best learning events I’ve attended” and “having completed numerous management training sessions I can honestly say I've taken more away from this morning than the last course which lasted eight days!!”."
Chief Executive, Entrepreneurs Forum

James Kerr

Speaker Categories :

  • Business & Management

  • Leadership & Motivation

  • Insight into the success of the All Blacks

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